Mailchimp for eCommerce – FAQ’s
Why do I need Mailchimp?
Mailchimp is our preferred platform for eCommerce marketing emails for a variety of reasons. Among them:
Ease of use: While we want to keep earning your business for a good long while, projects do wrap up from time to time. Mailchimp is a platform that our clients have the easiest time managing themselves, so whether you’re a DIY type or wish to hire us long term, you’ll be better prepared for any situation in which you, or someone on your team, need to jump into the ring.
Dollar dollar bills y’all: In 2016 Mailchimp release their API 3.0, which includes some ridiculously straightforward tools for encouraging repeat business, tight segmentation, and reporting on the revenue earned with each campaign.
List management: Mailchimp’s platform inherently discourages marketing tactics that might deliver some short term gains, but ultimately can destroy the quality of your list. It can take a little more time and effort to see those dollar signs because of this, but you will be much better off in the long run by not abusing your list.
We’re good at it: Years ago, Seth made it his goal to become the Gordon Ramsay of eCommerce email marketing. While admittedly there’s always something new to learn, being the best requires intimate knowledge of the best tools, so instead of trying to fillet a fish with a rusty knife (e.g. Constant Contact), we insist on keeping only the best knives, and keeping them sharp.
Why do I need SumoMe?
Again, we’re talking about using the best tools for the job. Other popup tools have their merits and faults, but using too many lead capturing tools at once can:
a) really slow down your site. This is bad.
b) really piss off your site visitors. This is also bad
c) become a nightmare to manage. Too many irons in the fire, chefs in the kitchen, etc…
Keeping it simple is the best way to prevent the cracks that customers will slip through with no invitation whatsoever. Also, SumoMe has incredibly *tight* integration capabilities with Mailchimp AND other built-in tools that we use regularly to help our clients drive up their conversion rates (and thus revenues), namely Heatmaps and referral-based dynamic opt-ins.
Why only Shopify, WooCommerce, and BigCommerce?
Simply put, Mailchimp’s best eCommerce tools are only available “out of the box” on these platforms*. Any other platform will require a significant investment in custom integrations with Mailchimp’s API 3.0, which we not only do not recommend, but is a service we are unable to provide.
You know how many flawless custom integrations we’ve seen since API 3.0 came out? Guess.
Why didn't you accept my Slack / Trello / HipChat / Asana / __________ invite?
We manage a wide enough variety of clients and projects that we do not have the luxury of jumping from platform to platform depending on the client. The time spent in transition can really add up, so we humbly ask that you accept this. If Slack ever becomes the universal standard for project communication, then sure.
How do I contact you for a question, to request work, wax philosophical, etc... ?
Email is generally just fine. We’ll reply by the end of the next business day at the latest. If you wish to contact Seth by phone to discuss project details live, your best bet is to schedule a phone call here. The calendar on that page updates with his availability in real time so you can pick whatever time you find that works for you. You can add screenshare to the call if you need training or want to peek behind the digital curtain.
Will there be hard costs associated with my eCommerce marketing project?
Yes. At a bare minimum, you will need a paid Mailchimp account (staring at $10 / month). Working with us entitles you to Mailchimp’s Expert Directory Discount, good for three months of an upgraded Mailchimp account free, but you do need to factor this into your budget.
Other hard costs may include a Facebook ad budget (we typically recommend $10/day) and a SumoMe paid account ($49/month),