Social Media Ads Roadmap / Starter Package
For new customers only, this package will provide you with the roadmap to more effective social media marketing. After we've done our part, you'll have a checklist of areas for improvement in:
- Audience Target Quality > reach relevant users mostly likely to be interested in your offer
- Engagement > better click through rates and lower cost per customer/lead/prospect acquisition
- Revenue > more conversions and higher return without heroic levels of effort (stop throwing money at a fire)
We'll also set you up with several ad copy and creative variations for you to choose from so you can hit the ground running.
- Kickoff Call - 45 minute roadmapping call to gain access to required accounts and establish desired outcomes for your social media ads
- Review of ads account foundation to confirm domain verification and conversion set up
- Review of built audiences and build of 1-2 new audiences for testing, based on your projected ads budget.
- Review of existing ads if any, with suggestions for new variations and optimal conversions
- Suggestions for organic social media growth and retention
- Build out new campaigns with approval
- Phase one wrap-up call - 60-minute call to review your strategic roadmap and show you how and when you want to make adjustments to your ads (budget, call to action buttons, audience) so you don't lose data or lessons learned.
What's Happens After The Starter Package is Complete?
This depends on what approach you want to take. Typically, there are three options:
a) DIY - Extreme DIY types will take the roadmap and audit results and run with them. If you look at your checklist and think "this makes sense - I can do that", this may be your path. You can fill in the knowledge gaps via some a la carte training.
b) Consulting - If you look at the deliverable from phase one thinking "I would like to do these, but need some additional guidance and training", you can hire us via a flexible hourly plan, AKA "tag us in when you need us" plan for $95/hr.
c) Execution - If, after our phase one wrap up call, you want to implement the plan but don't have the capacity to execute it yourself, you can hire us on a monthly recurring basis. Packages will be built around the scope of the campaign, but will not be based on the size of the ads budget.
What's Not Included:
- Expertise Copywriting - we'll include guidance on content and collaborate with you on best practices for copy and headlines, but this package assumes you will provide your own content for us to work with. We can provide copywriting billed as a separate service.
- Custom Graphic Design - we will rely on you to provide source image assets. We can handle basic cropping, resizing, compressing, matching color scheme to brand, etc...
- Ad Budget - what you decide to spend on your ads is separate from this fee, and will be billed through your ads account.
Who Will Benefit the Most from This Package:
Online stores built on Shopify, BigCommerce, Magento or WooCommerce (and equivalents) with an established social media presence stand to see the most immediate value from this package, however this package will provide actionable recommendations for anyone who is looking to improve on their existing social media set up and strategies.